target audience: TECH SUPPLIER Publication date: Jul 2024 - Document type: IDC Survey Spotlight - Doc Document number: # EUR152434024
What can Retailers Glean from How Consumers Shop Online?
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Abstract
This IDC Survey Spotlight provides an overview of consumers' online shopping behavior, showing where shoppers research products before purchasing and what channel mix they use to buy online. Based on IDC's 2024 Consumer Sentiment Survey, it shows that online shopping is a key element of the customer journey, and that brands and retailers should ensure consistency and quality of product information across different online channels.