target audience: TECH SUPPLIER Publication date: Sep 2024 - Document type: Market Perspective - Doc Document number: # EUR151526224
The A4 Market: Inkjet or Laser?
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Abstract
This IDC Market Perspective discusses the changing landscape of the A4 inkjet and laser market and examines the trends and challenges in the consumer and commercial markets. It aims to help suppliers find opportunities in declining markets and to focus resources on areas of profitability.
"The A4 market is split into two main categories: the consumer and the commercial markets. However, there are differences as inkjet dominates the consumer market, while the commercial market is shared between inkjet and laser as both technologies remain popular in all business sizes and industries," said Phil Sargeant, senior program director, IDC's Imaging, Printing, and Document Solutions.