target audience: TECH SUPPLIER Publication date: Sep 2024 - Document type: Market Presentation - Doc Document number: # EUR150909523
European Digital Business Semiannual Update, 1H24
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Abstract
This IDC Market Presentation provides an overview of digital business developments in Europe in 1H24. It covers news, significant deals, policy announcements, regulatory actions, emerging technology developments (including generative AI), and investments that could impact markets locally and regionally. Companies featured include Airbus, Apple, Amazon, Atos, AWS, Bending Spoons, Booking.com, Eiffage, Google Cloud, Klarna, Microsoft, Mistral AI, NVIDIA, Onepoint, OpenAI, SAP, ServiceNow, StreamYard Top Corp, Swisscom, Three, Vimeo, Vodafone, and WalkMe.
It also highlights results from multiple waves of IDC's European Future Enterprise Resiliency and Spending Survey, which examine end-user sentiment around major concerns and IT investments.
"Macroeconomic uncertainties, geopolitical challenges, and the accelerated AI Everywhere era are requiring organizations to push investments in security, risk, and compliance; AI and automation; and in related infrastructure. In a time where organizations are required to invest, interest rate cuts from the European Central Bank are boosting investment confidence for European companies, alleviating the spending burden," said Erica Spinoni, senior research analyst, European Digital Business Strategies and Future of Work.