target audience: TECH SUPPLIER Publication date: Jul 2023 - Document type: Market Analysis Perspective - Doc Document number: # EUR150901723
Market Analysis Perspective: European Digital Business Strategies, 2023
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Abstract
This IDC Market Analysis Perspective (MAP) delivers a concise current-state view of the digital business market in Europe and a view of future trends. It provides an overview of the macroeconomic scenario in Europe, competitive landscape, buyer preferences, and future developments including IDC's digital spending forecast. Business executives, product managers, and MI/AR professionals can use this information when looking to understand buying criteria and market impacts.