target audience: TECH BUYER Publication date: Aug 2022 - Document type: IDC PeerScape - Doc Document number: # EUR149577222
IDC PeerScape: Best Practices for Livestream Shopping in Retail and D2C
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Abstract
This IDC PeerScape discusses the main issues that emerge in retailers' livestream business models and how to solve them through decisions and directions.
"A retail company using livestream shopping for the first time might be bewildered by the variety of available opportunities, leading to inefficient and inept resolutions. Clarity in scope and early definition of project steps are excellent starting points to approach this emerging and quickly developing technology," said Cristiano Quattrini, associate senior advisor, IDC.