target audience: TECH SUPPLIER Publication date: Sep 2024 - Document type: IDC Survey Spotlight - Doc Document number: # CA52577124
How Familiar Are North American Consumers with New On-Device GenAI Features, and What GenAI Capabilities Do They Desire in Their Smartphones?
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Abstract
This IDC Survey Spotlight explores North American consumers' familiarity with on-device generative AI (GenAI) concepts. It also highlights the key use cases potential buyers are interested in when considering a GenAI-enabled smartphone. The data is sourced from IDC's 2024 Consumer Communications Survey, conducted in August 2024, with 1,864 respondents across North America.