target audience: TECH SUPPLIER Publication date: Aug 2023 - Document type: IDC Survey - Doc Document number: # CA51184223
Canadian Consumer Devices Survey, 2023 Results: Wearables
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Abstract
This IDC Survey presents findings from IDC Canada's recent consumer survey focusing on consumer wrist-worn wearables (such as smart watches, hybrid watches, and wrist-worn fitness trackers.) and "hearables" (such as smart wireless earphones/headphones, etc.) in Canada. The showcased data highlights consumer interest, ownership, usage, preferences, and future potential for purchase of such devices. Further, the document also outlines data on brands, purchase channels, and device behaviour for Canadian consumers. Additional insight is provided through added demographic comparisons where relevant.
The data presented in this survey is useful for market intelligence roles, product managers, and product marketers that seek to understand the buyer behaviour of Canadian consumers for such wearable devices.