target audience: TECH SUPPLIER Publication date: Nov 2024 - Document type: Market Presentation - Doc Document number: # AP52728524
IDC FutureScape: Worldwide CIO 2025 Predictions — Asia/Pacific (Excluding Japan) Implications: Positioning for Success — Opportunities for Tech Sales and Marketing Leaders
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Abstract
This PowerPoint is an accompanying piece to the main FutureScape 2025 ppt of the same topic. It provides specific recommendations for two tech vendor personas: tech sales leaders and tech marketing leaders. This IDC Presentation provides IDC's guidance for the 2025 CIO agenda. Sales and marketing strategies should focus on how their goods or services can help CIOs achieve digital transformation with business value. Understanding these CIO goals allows for more focused solutions, more advantages, and easier integration. Adapting to these changing conditions and delivering solutions that meet the challenges and possibilities will be critical to success.