target audience: TECH SUPPLIER Publication date: Nov 2024 - Document type: Special Study - Doc Document number: # AP52471124
X2G IDC Playbook Tech Sales Leaders: An Asia/Pacific Technology Market Expansion Sales Playbook for Japan Vendors
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Abstract
This IDC Sales Playbook provides research, insights and advice for Japanese technology suppliers seeking to expand beyond their borders to take advantage of the robust growth in the IT software and services market in Asia/Pacific. This playbook provides strategic advice and insights into how Japanese vendors can achieve this expansion by analyzing how Japanese vendors are perceived in the region, which personas they should target, what marketing and sales approach works best for them as well as covering the key opportunities and challenges faced by businesses in the region today.