target audience: TECH BUYER Publication date: Sep 2024 - Document type: IDC Innovators - Doc Document number: # AP52133424
IDC Innovators: Omni-Channel Retailing, 2024
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Abstract
This IDC Innovators document profiles four emerging vendors that offer omni-channel retailing solutions for seamless integration across physical and digital platforms. Solutions range from real-time inventory management that synchronizes stock across channels, personalized marketing based on customer behavior, and unified customer data platforms, to click-and-collect models that bridge online and offline interactions. Each of these four vendors offers a distinct approach, but they all support retailers in enhancing customer engagement, improving operational efficiency, and driving sales across multiple touch points.
"Asia/Pacific retailers are placing omni-channel strategies at the forefront of their growth plans, recognizing that a unified, cross-channel experience is essential for meeting the expectations of today's digitally savvy consumers. By blending online and offline interactions, they aim to enhance customer engagement and optimize operations for long-term success," says Vijay Sarathi Gollapalli, research manager, IDC Retail Insights.