target audience: TECH SUPPLIER Publication date: Nov 2024 - Document type: Market Analysis Perspective - Doc Document number: # AP51582524
Market Analysis Perspective: Asia/Pacific Enterprise Application Platforms, 2024
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Abstract
The Asia/Pacific enterprise applications market is on the verge of a transformative, AI-driven shift, which is projected to contribute US$5 trillion to the regional economy by 2030. This Market Analysis Perspective provides strategic insights for enterprise application providers on how to capitalize on this AI pivot, advancing from experimentation to delivering scalable, actionable AI solutions tailored to enterprises’ needs.
Leading providers are adopting an application platform approach, leveraging curated, high-quality data within secure ecosystems to power “Agentic AI” — autonomous AI solutions that drive insights and automate workflows. This controlled, data-rich environment enables seamless integration and enhances AI reliability, positioning these vendors as leaders in the region’s AI transformation.
The report outlines four essential strategies for application vendors to seize emerging AI opportunities in Asia/Pacific as organizations shift toward AI at scale to maximize business value.
“With double-digit growth in the Asia/Pacific software-/platform-as-a-service (SaaS/PaaS) market, enterprise application vendors have a unique opportunity to lead the AI-driven transformation in the region,” says Lawrence Cheok, associate research director, IDC Asia/Pacific Digital Business Strategies. He adds, “By focusing on secure, data-rich application ecosystems, vendors can accelerate the AI pivot and establish themselves as strategic partners in AI-fueled transformations.”