target audience: TECH SUPPLIER Publication date: Jan 2024 - Document type: Market Presentation - Doc Document number: # AP51233823
IDC Playbook for Tech Marketing Leaders: Enabling the Sustainability Journeys of Asia/Pacific Enterprises
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Abstract
This IDC Playbook for Tech Marketing Leaders contains an overview of what is currently happening in the sustainability and environmental, social, and governance (ESG) market in Asia/Pacific, as well as how regional market conditions impact marketing engagement strategies and messaging. It includes an analysis of trends in customer preference, customer expectations with regard to sustainability and ESG offerings, and a competitive landscape analysis that looks at competition intensity in technology verticals (e.g., datacenters, cloud, supply chain software, and so forth). It also looks at strategies currently in play in relation to building ecosystems, identifying trend drivers, and clarifying expectations in the near term. This research looks at the relevance of marketing assets, such as sustainability/ESG reports, and urges marketing leaders to consider personas and hot-button topics in sustainability and ESG when planning content.