target audience: TECH SUPPLIER Publication date: May 2024 - Document type: Market Share - Doc Document number: # AP50959324
C2G: CRM Marketing Campaign Management Market Share, 2023: Continued Opportunity for Growth
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Abstract
This IDC study discusses Asia/Pacific MCM market shares for 2023. The revenue and market share of the leading vendors are provided for 2023. MCM applications automate a wide range of individual and collaborative activities associated with the various components of the marketing process, including campaign planning, execution, and management; customer data management; social marketing; mobile marketing; and marketing analytics (refer to the Market Definition section at the end for detailed definition).
"The Asia/Pacific marketing campaign management software market has shown positive growth in 2023. The upward key trend is fueled by several key factors, including the digitization of small and medium-sized businesses (SMBs), widespread digital adoption, and heightened customer expectations for personalized experiences in the age of ubiquitous AI. As marketers explore high-value use cases to achieve their business goals, it is equally crucial to prioritize data infrastructure enhancements. Strengthening the flow of data and insights will empower organizations to unlock the full potential of their marketing campaigns," says Lavanya Jindal, senior research analyst, IDC Asia/Pacific Customer Experience, Martech, and Value Streams.