target audience: TECH SUPPLIER Publication date: Feb 2024 - Document type: IDC Survey - Doc Document number: # AP50957724
2024 IT Services Budget Outlook — Asia/Pacific: Implications of IDC's Worldwide Future Enterprise Resiliency and Spending Survey 2023, Wave 11
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Abstract
This IDC Presentation includes data from the IDC Future Enterprise Resiliency and Spending Survey 2023, Wave 11. This survey of n = 881 in North America, Asia/Pacific, and Western Europe (n = 300 for Asia/Pacific) was conducted in November 2023 while IT leaders were firming up their 2024 IT investment plans. They reflect the attitudes and expectations at that moment. This report explores the expectations and intentions of Asia/Pacific respondents relating to economic outlook, tech spending, and recession outlook. Finally, the report also offers guidance to technology vendor marketing and sales leaders on how they can leverage the findings and insights from the study to enhance the market messaging and sales value proposition communication for their solutions, services, and engagement models.