target audience: TECH SUPPLIER Publication date: Oct 2023 - Document type: Market Presentation - Doc Document number: # AP50336323
IDC Playbook for Tech Marketing Leaders: Capturing Opportunities in the SAP Implementation Services Market
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- 36 slides
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Abstract
This IDC Playbook for tech marketing leaders provides a concise current view of the Asia/Pacific SAP Implementation services market. IDC leverages data from IDC's 2023 Asia/Pacific Enterprise Services Sourcing Survey to understand the:
- State of S/4HANA adoption and appetite for SAP modernization in the Asia/Pacific region
- Competitive landscape in the SAP implementation services market
- Current sourcing trends among SAP customers especially in the context of Rise with SAP and cloud-first approach
- Customer feedback on Rise with SAP and SAP's product road map
IDC also advises current SAP customers on how to maximize their outcomes from SAP investments and offers essential guidance to tech marketing leaders on strategies to grow opportunities in the SAP implementation services market with targeted messaging.