target audience: TECH SUPPLIER  Publication date: Dec 2023 - Document type: Market Presentation - Doc  Document number: # AP50329023

IDC FutureScape: Worldwide Small and Medium-Sized Business 2024 Predictions — Asia/Pacific (Excluding Japan) Implications: Positioning for Success — Opportunities for Tech Sales and Marketing Leaders

By: 

  • Supriya Deka Loading
  • Daniel-Zoe Jimenez Loading

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  • 8 slides


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Abstract


This IDC Market Presentation is an accompanying piece to the main IDC FutureScape Worldwide Small and Medium-Sized Business 2024 Predictions Asia Pacific (Excluding) Implications. It provides specific recommendations for two tech vendor personas: tech sales leaders and tech marketing leaders.



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