target audience: TECH SUPPLIER Publication date: Dec 2023 - Document type: Market Presentation - Doc Document number: # AP50327823
IDC Playbook Tech Sales Leaders: Asia/Pacific Low-/No-Code Playbook in the Generative AI Era
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Abstract
This IDC Playbook for Tech Sales Leaders provides a concise current state view of the Asia/Pacific low-/no-code (LCNC) market along with insights into future-ready enterprise automation capabilities, trends, and guidance for account strategies.
Tech sales leaders in the LCNC segments can use this information when seeking clarity about client buying criteria and the impact of business transformation trends on enterprise and application development and deployment applications.
Enterprises are implementing LCNC technologies to increase developer productivity either by allowing professional developers to work faster by streamlining or eliminating aspects of the development process or providing nontechnical developers with tools to create or update digital solutions without the assistance of professional developers.