target audience: TECH BUYER Publication date: Dec 2023 - Document type: Tech Buyer Presentation - Doc Document number: # AP50294623
IDC FutureScape: Worldwide Digital Business Strategies 2024 Predictions — ANZ Implications
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Abstract
This IDC study examines the impact surrounding the digital business (DB) era we are now in. Spending on digital technologies is growing while traditional, nondigital spending is stagnating or even slightly dropping. ANZ CEOs, concerned with sustained business competitiveness, are leading business transformation together with their C-suites. The demand for digital experiences from customers, employees, partners, and suppliers has shifted to an expectation. Companies looking to sustain and grow are seeking digital revenue streams while looking to digitise operations to reduce costs and increase efficiency. Traditional business models are giving way to digital business models, enabled by digitally enhanced operations, orchestrated by AI-augmented workflows, and guided by new digital metrics.
This IDC FutureScape provides 10 predictions, from 2024 to 2028, on the important topics that characterise the digital business era, including the use of generative AI (GenAI) impacting many business units, new C-suite roles that will lead digital initiatives, digital businesses capturing greater market shares, the impact on ecosystem engagement, and how digital-native businesses (DNBs) will lead in GenAI adoption.