target audience: TECH SUPPLIER Publication date: Jul 2023 - Document type: Market Presentation - Doc Document number: # AP49185523
Is Cybersecurity Recession Proof? An Insight into Asia/Pacific (Including Japan) Enterprises and Their Priorities
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Abstract
This IDC Market Presentation explores the resilience of the Asia/Pacific (including Japan) (APJ) cybersecurity landscape and reveals CEO concerns, impact of price volatility on investments, and continued emphasis on security, risk, and compliance. It also provides insights on security technologies that outsmart attackers and essential guidance for technology providers to navigate economic slowdowns.
Security providers recognize the importance of analyzing market sentiments and technology trends to position themselves as leaders and drive successful sales and marketing campaigns. This document offers guidance for sales and marketing leaders on navigating the dynamic landscape in India while showcasing innovative approaches taken by some technology vendors in the cybersecurity space, especially amid looming geopolitical conflicts and recession.
"Cybersecurity is paramount for APJ enterprises, and it remains vital to continue investing in security even during times of recession. The evolving threat landscape poses significant risks to digital assets, making robust cybersecurity measures a necessity. It is important to recognize that each country in APJ has distinct security budgets and regulatory frameworks, requiring organizations to adapt their strategies accordingly. Security vendors play a crucial role in supporting APJ enterprises during a recession by offering tailored solutions, flexible pricing models, and expert guidance to navigate the challenging economic landscape. By partnering with trusted security vendors, APJ enterprises can enhance their resilience, protect sensitive data, and ensure business continuity in the face of adversity," says Sakshi Grover, Research Manager, IDC Asia/Pacific.