target audience: TECH SUPPLIER Publication date: May 2023 - Document type: IDC Survey - Doc Document number: # AP49185023
IDC Survey: Data and Analytics Technology Landscape for SMBs and Midmarket Companies in Asia/Pacific (Including Japan) — Adoption Trends in 2023 and Beyond
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Abstract
This IDC Survey provides an overview of how small and medium-sized businesses (SMBs) (fewer than 500 employees) and midmarket company (500–999) employees in Asia/Pacific (including Japan) (APJ) are being affected by the macroeconomic headwinds and their current state of digitalization. It examines the data and analytics maturity and adoption trends, top investment areas for the next 18 months, and critical factors and evaluation criteria for SMBs and midmarket companies when purchasing such technology solutions.