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About IDC Business Value Buyer Conversation Guides

Utilizing IDC’s in-depth research and insights into IT buyers, these guides equip your sales teams for impactful discussions with executive-level decision-makers. By aligning with buyer expectations and priorities, these guides enable your sales team to engage effectively and deliver compelling value propositions.

IDC’s Business Value Buyer Conversation Guides provide:

  • High-level executive insights
  • Research-backed content
  • Identification of challenges and alignment with solutions
  • Focus on business outcomes
  • Structured frameworks for impactful conversations

Why opt for a Buyer Conversation Guide?

  • Equip your sales team with a clear understanding of your buyers and their challenges

  • Accelerate the sales cycle with targeted talking points that address buyer needs

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IDG Environmental Policy

International Data Group is committed to protecting the environment, the health and safety of our employees, and the community in which we conduct our business. It is our policy to seek continual improvement throughout our business operations to lessen our impact on the local and global environment. We are committed to environmental excellence, pollution prevention and to purchasing products that reduce the use of natural resources.

We fulfill this mission by a commitment to:

  • Encouraging all partners to share in our mission
  • Understanding environmental issues and sharing information with our partners
  • Recognizing that fiscal responsibility is essential to our environmental future
  • Instilling environmental responsibility as a corporate value
  • Developing innovative and flexible solutions to bring about change
  • Using our platforms and position in the IT industry to promote sustainability
  • Minimize air travel to help reduce our impact on the environment
  • Minimize use of materials and energy consumption in our offices
  • Create a working environment that efficiently uses our office space
  • Develop and maintain a hybrid working model that benefits both our employees and business partners
  • Encourage employees to measure, minimize and collaborate on reducing energy consumption at home and in the office
  • Engaging employees and promoting active participation in environmental and sustainability initiatives

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