SMB Team

Hitoshi Ichimura

Senior Research Manager, Verticals & Cross Technologies, Research, IDC Japan

Supriya Deka

Research Manager

Daniel-Zoe Jimenez

Vice President, Digital Innovation, CX & Software, DNB/Start-ups, SMBs, Consumer and Channels Research

Shari Lava

Senior Director, AI and Automation

New Research


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    • Supriya Deka Loading
    • Daniel-Zoe Jimenez Loading
    This IDC Market Presentation, also a playbook for tech sales leaders, offers a concise overview of Asia/Pacific (including Japan) (APJ) digital-native businesses' (DNBs') technology spending trends, their priorities, and cloud vendor collab...
  • By: 

    • Hitoshi Ichimura Loading
    • Ko Shikita Loading
    • Gentaro Yuki Loading
    本調査レポートは、国内IT市場における産業分野別/従業員規模別/年商規模別のIT支出額実績(2021年、2022年)と予測(2023年~2027年)を報告している。本調査レポートでは、産業分野を21区分、従業員規模および製品分野をそれぞれ5区分、年商規模別を4区分に分けて分析し、各産業分野で見られるIT支出のトレンドなどを報告する。国内経済は、急激な円安、原材料価格の高騰に加えて、地政学リスクの悪化、欧米での金利引き上げと経済減速など不透明な状況下にあるにもかかわらず、国内I...
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    • Ritu Jyoti Loading
    • David Schubmehl Loading
    • Hayley Sutherland Loading
    • Maureen Fleming Loading
    • Shari Lava Loading
    • Neil Ward-Dutton Loading
    • Jennifer Cooke Loading
    • Laurie Buczek Loading
    • Melih Murat Loading
    • Jennifer Hamel Loading
    • Deepika Giri Loading
    • Shane Rau
    • Andrew Gens Loading
    • Matt Arcaro Loading
    • Kathy Lange Loading
    • Mary Wardley
    • Nobuko Iisaka Loading
    • Raghunandhan Kuppuswamy Loading
    • Michele Rosen Loading
    This IDC study provides IDC's 2024 top 10 predictions for artificial intelligence and automation."ChatGPT's explosive global popularity has given us AI's first true inflection point in public adoption," says Ritu Jyoti, group vice president...
  • By: 

    • Katie Evans Loading
    • Jason Blackwell Loading
    • Supriya Deka Loading
    • Daniel-Zoe Jimenez Loading
    • Cynthia Li
    • Stuart Wilson Loading
    This IDC study provides the top 10 predictions for worldwide small and medium-sized businesses for 2024."2023 was a year of intense change for SMBs and their digital transformation journeys — from the thrilling rise of GenAI to choppy econo...
  • By: 

    • Laurie Buczek Loading
    • Alan Webber Loading
    • Marci Maddox Loading
    • Wayne Kurtzman Loading
    • Daniel-Zoe Jimenez Loading
    • Sudhir Rajagopal Loading
    • Roger Beharry Lall Loading
    • Steve White Loading
    • David Wallace
    “Over the last decade and a half, the nature of marketing has evolved from the emergence of digital marketing to the rise of content marketing and now the digital experience era. Each major inflection point has necessitated the need for mar...
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    • Jeffrey Hojlo Loading
    • Massimiliano Claps Loading
    • Shari Lava Loading
    • Anielle Guedes
    • Stephanie Krishnan Loading
    • Lynne Dunbrack Loading
    • Jerry Silva Loading
    • Leslie Hand Loading
    This IDC study provides IDC's top 10 predictions for future of industry ecosystems."The move to more open, extended, pan-industry ecosystems is the next phase of digital transformation. Organizations continue to recognize that innovation is...
  • By: 

    • Mickey North Rizza Loading
    • Kevin Permenter Loading
    • Jordan Steele Loading
    • Zachary Chertok Loading
    • Alicia Mokwa Loading
    • Patrick Reymann Loading
    • Daniel-Zoe Jimenez Loading
    • Bo Lykkegaard Loading
    • Heather Hershey Loading
    • Ivan Oz Loading
    • Tom Seal Loading
    • Estelle Quek Loading
    • Edyta Kosowska Loading
    • Jebin George Loading
    • Ashok Patel Loading
    • Sam Halwani
    This IDC study presents the top 10 predictions and key drivers for intelligent ERP/enterprise applications over the next five years. It highlights the midterm and long-term challenges that enterprise business, technology, and IT teams face ...
  • By: 

    • Sudhir Rajagopal Loading
    • Roger Beharry Lall Loading
    • Marc DeCastro Loading
    • Heather Hershey Loading
    • Daniel-Zoe Jimenez Loading
    • Lavanya Jindal
    • Marci Maddox Loading
    • Aly Pinder Loading
    • Lou Reinemann Loading
    • David Wallace
    • Mary Wardley
    This IDC study explores 10 of the most urgent business and technology issues that customer experience (CX) executives across the C-suite must address to differentiate and prepare themselves to thrive in the age of intelligence-first custome...
  • By: 

    • Tony Olvet Loading
    • Craig Powers
    • Teodora Siman Loading
    • Giulia Carosella Loading
    • Linus Lai Loading
    • Megha Kumar Loading
    • Simone De Bruin
    • Erin Hichman Loading
    • Philip Carter Loading
    • Pietro Delai Loading
    • Craig Simpson
    • Lawrence Cheok Loading
    • Martina Longo Loading
    • Ranjit Rajan Loading
    • Sharath Srinivasamurthy Loading
    • Steffi Han
    • Takuya Uemura Loading
    • Lianfeng Wu Loading
    • Supriya Deka Loading
    • Lapo Fioretti Loading
    This IDC study provides 2024 top 10 predictions for digital business strategies. These predictions provide guidance for organizations to mature as digital businesses in the next five years. They also lay out IDC’s vision for the 10 most imp...
  • By: 

    • Shari Lava Loading
    • Andrew Gens Loading
    This IDC Survey Spotlight compares data from IDC's March and July 2023 Future Enterprise Resiliency and Spending Surveys, Waves 2 and 6, respectively, demonstrating organizational shifts over time in the priorities of generative AI use case...

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