IDC Research Types
Analyst
Analyst Profile
Provides complete background information on an IDC analyst. Each profile provides a biography, a notable quotation, a frequently asked question relevant to the particular analyst's focus, and a list of research authored by that analyst.
Team Profile
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Briefs
Vendor Profile
Provides a concise, hard-hitting profile of an emerging vendor. A profile will highlight new players and technologies and the potential paradigm shifts or disruptions a vendor represents.
IDC Perspective
The IDC Perspective is a flexible doc that seeks to help business and tech buyers assess their business and IT strategy and/or associated business processes, especially as it relates to the use of technology. The document can be used in areas such as:
- Strategy and planning
- Trends and observations
- IT spending and investment
- Vendor conferences and announcements
IDC TechBrief
The IDC TechBrief helps the technology or business executive get smart about a single technology in the context of the business by answering 6 business critical questions about the technology:
- What is the technology?
- When should I adopt it?
- What can it do for my business?
- What are the critical success factors?
- What are the risks?
- Who are the suppliers?
Market Note
The Market Note is a flexible doc that provides IDC analysis and point of view on an industry event, new product or service, or a company announcement or development or fast breaking news.
Market Perspective
The Market Perspective is a flexible doc that analyzes key changes and developments happening in the market. This flexible research type can be used to analyze areas such as:
- Competitive Environment
- Innovation & Market Opportunity
- New Business Models
- Partner & Channel Strategy
- Enterprise Strategies (targeted to supplier)
- Regulation
- Socioeconomics
Event Proceedings
Event Proceeding
Provides published slides, audio, and other materials from IDC and Insights Web conferences, briefings, forums, or other events.
Events
Conference
Delivers dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions. eBusiness executives, IT professionals, IT suppliers, and services suppliers benefit from the strategic insight and networking opportunities IDC conferences offer. Generally, all presentation slides are available online, and for most conferences, streaming audio of key discussions is available as well.
Web Conference
Focuses on significant trends and paradigm shifts. Each Web conference will provide attendees with leading-edge market information that will enable them to make smart business decisions. For those unable to attend in person or those wishing to review the content presented, these synchronized multimedia presentations are available online.
IDC DecisionScapes
IDC FutureScape
Serves as a framework for IT/tech professionals' IT strategy and planning for the next one to three years. It lists IDC's top 10 worldwide technology trends for the coming one to three years in a given research area and includes related drivers, projected IT/business strategy impact, and guidance.
IDC MarketScape
Helps IT/tech professionals develop a short list of suitable suppliers when selecting a vendor. Provides an unbiased assessment of tech suppliers in terms of offerings, strategy, capabilities, and other important factors in a given technology area.
IDC MaturityScape
Describes five stages of "maturity" or capability for a particular technology area, helps IT/tech professionals understand where their organizations fit within those stages, and provides guidance on key components for planning successful improvements to a tech initiative.
IDC MaturityScape Benchmark
Helps IT/tech professionals to benchmark their maturity against peers, develop a business case for a tech initiative, and build consensus about where critical IT investments should be made. Presents quantitative research results that show the market distribution for a given tech initiative across the five stages of maturity presented in the related IDC MaturityScape. Shows the results and components of particularly successful initiatives.
IDC PeerScape
Gives IT/tech professionals insight into best practices (and practices to avoid) by providing specific use case examples implemented by peers. Identifies practices that have the most impact on the success of a tech or business initiative, and provides actionable guidance for each practice.
IDC PlanScape
Helps IT/tech professionals to justify and plan a business and/or technology investment or opportunity by exploring why, what, who, and how (these are also the main section headings). Presents key players, critical success factors, risks, and actions to consider for a designated technology and/or business management area.
IDC TechScape
Helps IT/tech professionals with developing IT strategic plans and evaluating emerging technologies in terms of their risk to the business. Shows the adoption curve and risk levels over time for a specific emerging technology. Sorts technologies into three "adoption model" categories (transformational, incremental, opportunistic) to help tech leaders determine the potential impact for their organization.
IDC Links
IDC Link
Provides timely context and insight around important market trends and events in a short opinion piece. IDC Links provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
IDC Blink
IDC Blink
Provides timely context and insight around important market trends and events in a short opinion piece with a 2-minute audio clip. IDC Blinks provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
Pivot Tables
Pivot Table
Presents an interactive spreadsheet tool for analyzing trends and activities in a specific market segment. These tables are available only through an annual subscription service.
Presentations
IDC Survey
Presents a hypothesis about what is happening in the market backed by the results of a demand-side or supply-side survey. The focus is on interpreting and analyzing the survey results and providing a strong point of view along with actionable advice.
IDC Survey Spotlight
Answers a timely question and provides a strong opinion backed by IDC survey data. This is a quick nugget of information that is presented in two concise PowerPoint slides.
Market Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
Market Analysis Perspective
Delivers a concise current state view of a market and insight into the impact of future trends. Business executives, product managers, and MI/AR professionals can use this information when looking to understand buyers' perspectives and market impacts.
Tech Buyer Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
IDC Market Glance
Provides a look at the landscape of a tech market, including competitive positioning, adjacent segments, and potential partner opportunities.
Press Releases
Press Release
Announces significant corporate news, such as key hirings or promotions, performance milestones, event highlights, or speaking engagements.
Product Information
Fact Sheet
Describes a research product. Usually details the major areas of coverage and deliverables, and outlines key questions and competitive market conditions that the research will address. Includes links to all published research for a research product.
Studies
Industry Developments and Models
Provides a detailed assessment of a specific target market's expansion pattern. This analysis helps clients develop and deploy the right mix of value-add products, programs, or services to support their sales and/or partnering efforts.
Market Forecast
Provides the future of a single market or a group of related markets. It presents a new or updated market forecast, including key drivers and assumptions used in the forecast.
Market Share
Provides data on market size, regional allocations, and platform splits as well as a summary of vendor shares for the most recently completed period (year, quarter).
Special Study
Provides a one-time study produced by a research group that is not published as a deliverable under a subscription service.
Taxonomy
Highlights and emphasizes how IDC tracks the market while also making it easier for customers to find and identify IDC Taxonomy documents.
Technology Assessment
Provides an analysis of the intricacies of an emerging or established technology or the technologies contained within a specific product.
IDC Innovators
IDC Innovators is aimed at informing IT buyers about emerging vendors with an innovative new technology or ground-breaking business model. Vendors identified in the document as innovators are linked together within a specific market area and around solving or alleviating a common business problem. Vendors included have annual revenue under $100 million at the time of selection.
Technology Segment
The IDC Technology Segment offers CEMA clients a comprehensive view of a technology segment in one country or subregion and provides a market view and forecast and/or market share and vendor profiles, including performances and strategies. It is specifically intended to serve smaller country markets and subregions.
This Industry Analysis Perspective is designed to provide technology sellers' sales, marketers, and product and channel managers with foundational insights into the worldwide banking industry in 2024. By understanding how the business side ...
This Industry Market Forecast provides technology suppliers with an overview of the worldwide banking spending for digital transformation (DX) and insights into the market context influencing that spend for 2024.
This allows readers ...
This Industry Analysis Perspective is designed to provide technology sellers' sales, marketers, and product and channel managers with foundational insights into the insurance industry in Asia/Pacific in 2024. By understanding how the business ...
This Industry Analysis Perspective is designed to provide technology sellers' sales, marketers, and product and channel managers with foundational insight into the banking industry in Asia/Pacific in 2024. By understanding how the business ...
This IDC Market Presentation containing the Industry Digital Transformation (DX) Market Forecast provides technology suppliers with an overview of Asia/Pacific regional banking spending for DX and insights into the market context influencing ...
This IDC Market Presentation summarizes IDC's Worldwide Financial Services Market Trends 2024 Report, which aims to provide technology vendors with an overview of the key business trends shaping the worldwide financial services industry ...
本IDC市场看法为零售银行业GenAI应用场景提供指导,须结合IDC关于GenAI技术的其他研究一并阅读。本研究介绍了几个可能为企业带来大幅增长和效率提升的AI和GenAI场景,特别是与零售客户旅程不同环节相关的场景。
“GenAI将掀起零售银行业的下一轮颠覆。它不仅会将非结构化数据变成决策参考,还会利用合成数据引入多种新算法。它在图像、文本和语音等伪影生成方面具有颠覆性的能力,可让客户获得即时满足的体验。”IDC亚太区金融洞察研究总监Ashish Kakar表示。
...This Market Presentation aims to provide technology vendors with an overview of the key business trends shaping Asia’s financial services industry in 2024. The report offers a foundation of industry knowledge to:
- Develop compelling ...
This IDC Market Presentation is designed to provide technology vendors a better understanding of their buyer personas. It aims to answer the following questions:
- Who are the key personas I need to address with my offerings (products ...
This IDC Market Presentation is designed to provide technology vendors a better understanding of their buyer personas. It aims to answer the following questions:
- Who are the key personas they need to address with their offerings ...
This IDC Market Presentation is designed to provide general and synthetic knowledge to support salespeople of technology vendors when they first approach a buyer. This Industry Conversation Handbook aims to ignite a meaningful customer engagement, ...
This IDC Industry Buyers Handbook aims to help technology vendors understand what drives buyers within the financial services industry in their technology purchasing decisions. Vendors can use this handbook to:
- Align their companies’ ...
This IDC Market Perspective provides guidance on generative AI (GenAI) use cases for retail banking and must be read in conjunction with other IDC research on GenAI technology. This research suggests several AI and GenAI use cases that could ...
This IDC Presentation aims to help technology vendors understand what drives buyers within the financial services industry in their technology purchasing decisions. Although a number of sections in this presentation focus predominantly on ...
The IDC Playbook for Tech Sales Leaders provides a concise current state view of the Asia/Pacific financial services market, insight into the impact of future trends, and guidance for account strategies.
Tech sales leaders can use ...
This Market Presentation Report aims to provide technology vendor product managers and those responsible for market/competitive intelligence with an industry overview of IDC spending guide forecasts numbers and insights into the global financial ...
This Market Presentation Report aims to provide technology vendor product managers and those responsible for market/competitive intelligence with an industry overview of IDC spending guide forecasts numbers and insights into the regional ...
This Market Presentation Report aims to provide technology vendors with an overview of the key business trends shaping the financial services industry in 2023 in Asia/Pacific. The report offers a foundation of industry knowledgeto:
- Develop ...
This IDC Market Presentation is designed to provide technology sellers' sales and marketers as well as product and channel managers with foundational insightinto the global financial services industry (FSI) landscape in 2023. By understanding ...
This IDC Market Presentation is designed to provide technology sellers' sales, marketers, and product and channel managers with foundational insight into the financial services industry (FSI) in Asia/Pacific in 2023. By understanding ...
This IDC Financial Services Market Trends 2023 Worldwide report aims to provide technology vendors with an overview of the key business trends shaping the financial services industry in 2023. The report offers a foundation of industry knowledge ...
This Industry Marketing Handbook was designed to support technology vendor marketers in building their marketing narrative for the financial services industry. Although this presentation focuses predominantly on the banking sector, the major ...
This IDC Perspective profiles four initiatives of artificial intelligence (AI) adoption undertaken by financial services institutions (FSIs) in the Asia/Pacific region, focusing on the emblematic use cases and the latest trends in the past ...
This IDC Perspective profiles four emergent big data and analytics initiatives that are empowering Asia/Pacific financial services institutions (FSIs) to operate with the rich insights behind the large volume of data they own. These projects, ...
This IDC Perspective analyzes notable cryptocurrencies in the market through differences in their structure, product design, and technological underpinning. This report also explores notable developments around the cryptocurrency technology ...