IDC Research Types
Analyst
Analyst Profile
Provides complete background information on an IDC analyst. Each profile provides a biography, a notable quotation, a frequently asked question relevant to the particular analyst's focus, and a list of research authored by that analyst.
Team Profile
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Briefs
Vendor Profile
Provides a concise, hard-hitting profile of an emerging vendor. A profile will highlight new players and technologies and the potential paradigm shifts or disruptions a vendor represents.
IDC Perspective
The IDC Perspective is a flexible doc that seeks to help business and tech buyers assess their business and IT strategy and/or associated business processes, especially as it relates to the use of technology. The document can be used in areas such as:
- Strategy and planning
- Trends and observations
- IT spending and investment
- Vendor conferences and announcements
IDC TechBrief
The IDC TechBrief helps the technology or business executive get smart about a single technology in the context of the business by answering 6 business critical questions about the technology:
- What is the technology?
- When should I adopt it?
- What can it do for my business?
- What are the critical success factors?
- What are the risks?
- Who are the suppliers?
Market Note
The Market Note is a flexible doc that provides IDC analysis and point of view on an industry event, new product or service, or a company announcement or development or fast breaking news.
Market Perspective
The Market Perspective is a flexible doc that analyzes key changes and developments happening in the market. This flexible research type can be used to analyze areas such as:
- Competitive Environment
- Innovation & Market Opportunity
- New Business Models
- Partner & Channel Strategy
- Enterprise Strategies (targeted to supplier)
- Regulation
- Socioeconomics
Event Proceedings
Event Proceeding
Provides published slides, audio, and other materials from IDC and Insights Web conferences, briefings, forums, or other events.
Events
Conference
Delivers dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions. eBusiness executives, IT professionals, IT suppliers, and services suppliers benefit from the strategic insight and networking opportunities IDC conferences offer. Generally, all presentation slides are available online, and for most conferences, streaming audio of key discussions is available as well.
Web Conference
Focuses on significant trends and paradigm shifts. Each Web conference will provide attendees with leading-edge market information that will enable them to make smart business decisions. For those unable to attend in person or those wishing to review the content presented, these synchronized multimedia presentations are available online.
IDC DecisionScapes
IDC FutureScape
Serves as a framework for IT/tech professionals' IT strategy and planning for the next one to three years. It lists IDC's top 10 worldwide technology trends for the coming one to three years in a given research area and includes related drivers, projected IT/business strategy impact, and guidance.
IDC MarketScape
Helps IT/tech professionals develop a short list of suitable suppliers when selecting a vendor. Provides an unbiased assessment of tech suppliers in terms of offerings, strategy, capabilities, and other important factors in a given technology area.
IDC MaturityScape
Describes five stages of "maturity" or capability for a particular technology area, helps IT/tech professionals understand where their organizations fit within those stages, and provides guidance on key components for planning successful improvements to a tech initiative.
IDC MaturityScape Benchmark
Helps IT/tech professionals to benchmark their maturity against peers, develop a business case for a tech initiative, and build consensus about where critical IT investments should be made. Presents quantitative research results that show the market distribution for a given tech initiative across the five stages of maturity presented in the related IDC MaturityScape. Shows the results and components of particularly successful initiatives.
IDC PeerScape
Gives IT/tech professionals insight into best practices (and practices to avoid) by providing specific use case examples implemented by peers. Identifies practices that have the most impact on the success of a tech or business initiative, and provides actionable guidance for each practice.
IDC PlanScape
Helps IT/tech professionals to justify and plan a business and/or technology investment or opportunity by exploring why, what, who, and how (these are also the main section headings). Presents key players, critical success factors, risks, and actions to consider for a designated technology and/or business management area.
IDC TechScape
Helps IT/tech professionals with developing IT strategic plans and evaluating emerging technologies in terms of their risk to the business. Shows the adoption curve and risk levels over time for a specific emerging technology. Sorts technologies into three "adoption model" categories (transformational, incremental, opportunistic) to help tech leaders determine the potential impact for their organization.
IDC Links
IDC Link
Provides timely context and insight around important market trends and events in a short opinion piece. IDC Links provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
IDC Blink
IDC Blink
Provides timely context and insight around important market trends and events in a short opinion piece with a 2-minute audio clip. IDC Blinks provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
Pivot Tables
Pivot Table
Presents an interactive spreadsheet tool for analyzing trends and activities in a specific market segment. These tables are available only through an annual subscription service.
Presentations
IDC Survey
Presents a hypothesis about what is happening in the market backed by the results of a demand-side or supply-side survey. The focus is on interpreting and analyzing the survey results and providing a strong point of view along with actionable advice.
IDC Survey Spotlight
Answers a timely question and provides a strong opinion backed by IDC survey data. This is a quick nugget of information that is presented in two concise PowerPoint slides.
Market Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
Market Analysis Perspective
Delivers a concise current state view of a market and insight into the impact of future trends. Business executives, product managers, and MI/AR professionals can use this information when looking to understand buyers' perspectives and market impacts.
Tech Buyer Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
IDC Market Glance
Provides a look at the landscape of a tech market, including competitive positioning, adjacent segments, and potential partner opportunities.
Press Releases
Press Release
Announces significant corporate news, such as key hirings or promotions, performance milestones, event highlights, or speaking engagements.
Product Information
Fact Sheet
Describes a research product. Usually details the major areas of coverage and deliverables, and outlines key questions and competitive market conditions that the research will address. Includes links to all published research for a research product.
Studies
Industry Developments and Models
Provides a detailed assessment of a specific target market's expansion pattern. This analysis helps clients develop and deploy the right mix of value-add products, programs, or services to support their sales and/or partnering efforts.
Market Forecast
Provides the future of a single market or a group of related markets. It presents a new or updated market forecast, including key drivers and assumptions used in the forecast.
Market Share
Provides data on market size, regional allocations, and platform splits as well as a summary of vendor shares for the most recently completed period (year, quarter).
Special Study
Provides a one-time study produced by a research group that is not published as a deliverable under a subscription service.
Taxonomy
Highlights and emphasizes how IDC tracks the market while also making it easier for customers to find and identify IDC Taxonomy documents.
Technology Assessment
Provides an analysis of the intricacies of an emerging or established technology or the technologies contained within a specific product.
IDC Innovators
IDC Innovators is aimed at informing IT buyers about emerging vendors with an innovative new technology or ground-breaking business model. Vendors identified in the document as innovators are linked together within a specific market area and around solving or alleviating a common business problem. Vendors included have annual revenue under $100 million at the time of selection.
Technology Segment
The IDC Technology Segment offers CEMA clients a comprehensive view of a technology segment in one country or subregion and provides a market view and forecast and/or market share and vendor profiles, including performances and strategies. It is specifically intended to serve smaller country markets and subregions.
This IDC study presents a view of worldwide artificial intelligence (AI) platforms software revenue broken down by vendor for the historical year 2023.
"Despite continuing financial challenges, the market for artificial intelligence ...
This IDC Market Note highlights major announcements and demonstrations by ServiceNow at its Knowledge 2024 Conference held in Las Vegas, from May 7 to 9. It also includes IDC's point of view on the rapidly evolving AI landscape and ServiceNow's ...
This IDC study presents a view of worldwide conversational AI tools and technologies revenue broken down by vendor for the calendar year 2023.
"Following a mild dip in acceleration in the challenging year of 2022, the conversational ...
This IDC study presents a view of conversational AI tools and technologies revenue from the historical year 2023 through to the forecast period of 2024–2028.
"The conversational AI tools and technologies market continues to show strong ...
This IDC Market Presentation discusses how generative AI, copilots, and AI agents are changing the nature of the conversational AI tools and technologies market. The presentation discusses why and how organizations are adopting generative ...
This IDC Tech Buyer Presentation features 15 case studies from GenAI solution providers covering customer experience, knowledge discovery, and process optimization. IDC invited GenAI solution providers to submit recent case studies about ...
This IDC Tech Buyer Presentation features 15 case studies from GenAI solution providers covering customer experience, knowledge discovery, and process optimization. IDC invited GenAI solution providers to submit recent case studies about ...
This IDC Tech Buyer Presentation lays out IDC's scenario of how copilots will evolve over the next few years as functionality is added. This presentation outlines five key stages of progress and how copilots expand capabilities with each ...
Microsoft continued its march forward with increased growth and profitability in its 3Q24 earnings announcement, with revenue of $61.9 billion, up 17%, and income of $27.6 billion, up 23%. Cloud-related revenue and AI-related revenue were ...
本IDC技术买家演示将为技术领导者介绍有关如何利用生成式人工智能(GenAI)为企业创造价值的指南和关键考虑因素。该指南概述了企业如何开始使用GenAI以及如何建立能带来最高业务价值的GenAI场景。领导者们会想方设法建立企业安全护栏并开展适当的风险评估。首席信息官(CIO)和首席技术官(CTO)不可以阻挡GenAI的发展,只能细心指导如何将GenAI集成到企业技术中。
科技行业赶上了一个开创性时刻。从来没有哪项技术像生成式AI这样在刚出现时就有这么多高管为其站台、有如此明确定义的业务成果且有如此多的用户踊跃采用。IDC发现,全球已有三分之一的企业在大力投资GenAI。技术领导者需要及早采取行动,才不至在竞争中落后。同时,企业必须以负责任的态度有效采用生成式AI,才能获得最佳价值并避免意外风险。
IDC人工智能和自动化研究副总裁Ritu ...
This IDC Perspective details open source software (OSS) projects to watch in 2024. It highlights various projects in categories including application development, cloud application development, DevOps, DevSecOps, edge networking, GenAI application ...
This IDC Market Perspective analyzes the sources and various mitigation techniques and solutions for large language model (LLM) hallucinations, such as when using GenAI. Hallucinations where the model returns incorrect or misleading results ...
This IDC study represents a vendor assessment of the conversational artificial intelligence (AI) software market for front-office use cases through the IDC MarketScape model. This assessment discusses both quantitative and qualitative characteristics ...
This IDC Perspective discusses how IDC defines AI in cybersecurity. Combinations of artificial intelligence (AI) and machine learning (ML) have influenced the cybersecurity landscape for the better of 15 years. What computers have always ...
This IDC Survey Spotlight highlights the results of a recently conducted worldwide survey on organizations' use of AI. Organizations worldwide are increasing spending on AI and redirecting spending from other areas to develop and deploy ...
This IDC Survey Spotlight highlights the results of a recent IDC's AI Survey, which asked organizations about what kinds of GenAI applications they're using, and copilot applications are also highlighted in this Survey Spotlight. ...
This IDC Link examines Google's announcement of the Gemma family of lightweight language models. With Gemma, Google is balancing openness and safety while addressing market demand for models that offer greater transparency, flexibility, ...
This IDC study provides a detailed description of IDC's Worldwide AI and Generative AI Spending Guide methodology and taxonomy. This document should be used as a companion piece for IDC's Worldwide AI and Generative AI Spending Guide and ...
This IDC Tech Buyer Presentation features 15 case studies from GenAI solution providers covering customer experience, knowledge discovery, and process optimization. IDC invited GenAI solution providers to submit recent case studies about ...
This IDC Tech Buyer Presentation looks at buyer sentiment and adoption of generative AI. What is the state of AI and generative AI in 2024? IDC conducted a broad survey of organizations in the fourth quarter of 2023 to determine how and ...
Microsoft continued to post positive revenue results in its second quarter 2024 earnings announcement, with revenue of $62 billion, up 18%, and income of $27 billion, up 33%. Cloud- and AI-related revenue was a key ingredient to the positive ...
本調査レポートは、Generative AI(生成系AI:以下、GenAI)ソフトウェアシステム市場に関連する技術を体系的に評価している。
「GenAIは、コンテンツ制作、製品デザイン、顧客エクスペリエンス、問題解決の領域において、エキサイティングな可能性を見せた。気候変動、貧困、飢餓、病気など、世界最大の問題のいくつかを解決する可能性を秘めている。GenAI技術が進化し続ける中、責任を持ってその力を活用し、社会にプラスの影響を確実に与えることが不可欠である。顧客はこの調査を利用して、ビジネスがどのような影響を受けるかについて、より効果的な将来へのロードマップを構築できる」とIDC、AI ...
This IDC study presents a five-year forecast for the core IT spending for GenAI market for the 2023–2027 period.
"Despite IT headwinds in 2023, businesses accelerated their exploration of GenAI to boost business transformation in 2023. ...
This IDC study represents a vendor assessment of the conversational artificial intelligence (AI) software market for general-purpose use cases through the IDC MarketScape model. This assessment discusses both quantitative and qualitative ...
This IDC Survey examines how enterprises are preparing for a new chapter of the digital business era: AI everywhere. The dramatic increase in awareness of generative AI (GenAI) in early 2023 triggered the dawn of this new chapter. In the ...